I'm a Product Designer with 10+ years of experience working as an IC — from founding designer at startups to senior designer in larger product teams.

I work at the intersection of strategy and craft, across complex products, 0→1 builds, and growth — in marketplaces, SaaS, sustainability, and financial platforms.

My cases have numbers attached because I partner with product and data teams, not just deliver designs. My background is in Computer Science — I work as an engineering partner, not a hand-off designer.

Selected work

BARK

BARK

ZELLAR

NEW ZEALAND HOME LOANS

MY BIG LOVE

London, UK